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課程名稱 |
跨領域專案與產品管理
Multidisciplinary Project and Product Management |
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開課學期 |
100-2 |
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授課對象 |
工學院 工業工程學研究所 |
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授課教師 |
陳正剛 |
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課號 |
IE7027 |
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課程識別碼 |
546 M3130 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期六2,3,4(9:10~12:10) |
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上課地點 |
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備註 |
上課地點：竹北校區碧禎館。與陳建良合開
限碩士在職專班生
總人數上限：30人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
- Project Management Overview and Growth: Concepts and Definitions (Kerzner 1, 2)
- Organizational Structures and Organizing Project Office and Team (Kerzner 3, 4)
- Management Functions and Time Management (Kerzner 5, 6)
- Conflicts (Kerzner 7)
- Planning and Network Scheduling Techniques (Kerzner 11, 12)
- Pricing and Estimating (Kerzner 14)
- Cost Control (Kerzner 15)
- Risk Management (Kerzner 17)
- Contracts and Procurement (Kerzner 19)
- The Strategic Elements of Product Development (Crawford 1)
- The New Products Process (Crawford 2)
- Opportunity Identification and Selection (Crawford 3)
- Creativity and the Product Concept (Crawford 4)
- Finding and Solving Customers’Problems (Crawford 5)
- Analytical Attribute Approaches (Crawford 6, 7)
- The Concept Evaluation and Testing (Crawford 8, 9)
- Sales Forecasting and Financial Analysis (Crawford 11)
- Product Protocol (Crawford 12)
- Design and Development Team Management (Crawford13, 14)
- Product Use Testing (Crawford 15)
- Strategic Launch Planning (Crawford 16)
- Market Testing and Launch Management (Crawford 18, 19)
- Public Policy Issues (Crawford 20)
- Group Project Presentation and Individual Proposal Development
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課程目標 |
Projects and products that could have been successful often fail because of the wrong assumption that project and product management is only breaking them into works, assigning them to individuals, and then waiting for the works to be done on time, within budget, and with expected specifications and customer satisfaction. It is generally difficult to successfully manage a project/product in terms of time, cost, and performance simultaneously. Therefore, it is important to understand how to manage projects and products, especially new products.
This course introduces the concepts, techniques, theories, and applications of project and product management. Both organizational behavior issues and quantitative methods are included. In this course, three important aspects of project management are taught:
- basic core of knowledge needed in project management for the entire project life cycle: concept, definition, organizational structures, and management functions
- supporting functions for the entire project life cycle: time management, conflicts
- hard core of project management in different phases of project life cycle: planning, scheduling, cost control and estimation, and risk management
Furthermore, five important aspects of product management are taught: opportunity identification and selection, concept generation, concept/project evaluation, development, and launch.
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課程要求 |
Class Participation 20%, Project and Proposal 40%, Final 40% |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Harold Kerzner, Project Management: A Systems Approach to Planning, Scheduling and Controlling,10th Edn., Wiley, 2009, 華泰書局代理 (Tel: 02-2377-3877)
Merle Crawford and Anthony Di Benedetto, New Products Management, 10th Edn., McGraw-Hill, 2011, 華泰書局代理 (Tel: 02-2377-3877)
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評量方式
(僅供參考) |
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